As we mentioned in our last blog, direct sales feature a unique set of advantages and disadvantages. They’ve been around for a long, long time, and continue to persist as viable business options in a world dominated by technology rather than door-to-door contact. As if that isn’t impressive enough, direct sales continue to be important venues where people who otherwise wouldn’t have options find success. Direct sales are incredibly powerful, and at Exigo, we know how to make them strong.
Direct sales are just like any other business: you have to keep making sales in order to stay above water. In today’s blog, we’re going to share a few tips for finding success. Of course, being friendly and having a professional attitude is foundational, but there’s a lot more to getting your goods into the hands of your customers. Read on to learn more!
Offer Free Samples
Everybody likes free stuff. You’ll be hard-pressed to find someone who won’t accept free samples. Because most startups don’t have huge budgets and therefore the ability to convince consumers to buy products they haven’t even tried. It can be very tough to gain traction, but free samples can be the snow chains on your business’s tires. You can offer free samples to customers in retail and wholesale, building relationships and boosting your business with word-of-mouth referrals. Marketing companies can do all they want, but nothing they do will ever be as powerful as word-of-mouth. Another benefit of free samples is being able to ask for feedback, which enables you to fine-tune your product and therefore pull more people in.
As we said in a previous blog, repeat sales are key to the success of your business. One of the ways you can keep people coming back is by offering extras. They can be services, sponsorships, or contributions to local charities. Something as basic as sponsoring a local youth team or offering free gift wrapping services can make a huge difference. These little things leave a favorable impression in your customers’ minds, making it more likely for them to return.
Plug in With a Direct Sales Marketing Company
There will always be dozens of marketing companies vying for your marketing budget. Look for companies that offer free basic platforms and the ability to customize as you grow. You don’t want to be paying for services you’re too small to use. Once you get bigger, it can be nice to have experienced professionals on your side, able to point out advantages and steer you around common pitfalls. You just want a company who will be your ally and put your interests first.
At Exigo, we work hard every day to provide incredible direct sales marketing for businesses big and small. Our wide array of services can handle any type of business, and we made it that way because we want to make success possible for anyone. When you work with us, you’re working with a team that supports massive companies and tiny companies equally well, facilitating success to both. Try out our platform today!